So it might have been reasonable to expect that he would come along and discuss his creation with the assembled audience.
But it was not to be. The art tycoon stayed away and left it to his wife, Nigella Lawson to explain the merits of his book to the guests, who included Vanessa Feltz, Jane Asher and Graham Norton.
A cracking read: at least that's what the author's wife thinks. Nigella poses with her husband Charles Saatchi's latest written work
After all, this isn't the first time Nigella has been left to front a Saatchi opening all on her own.
Back in 2003, before they were married, she was put in a similar position when
Charles decided not to attend the opening of the spectacular Saatchi Gallery in Central London's historic County Hall building.
Stand by your man - even if he can't be bothered to be there himself. Nigella took the stage to conduct a question and answer session in her husband's absence
She conducted a question-and-answer session about the book, which contains reminiscences from the art collector's career as well as Saatchi's views on a range of subjects.
Despite the fact that the writer of the book being launched wasn't around, the guests, including Richard E Grant and Linda Barker, seemed to be enjoy themselves.
Pressing the flesh: Nigella coped admirably as she made small talk with interior designer Linda Barker and talk radio host Vanessa Feltz
Anyone concerned that Saatchi's absence was an act of monumental arrogance should think again, according to Nigella. According to the TV cookery star, the reason behind his no-show was actually his humble dislike of 'standing around talking about himself.'
Others may not share this charitable view, although it was hard to disagree with her logic when she claimed: 'He never comes to anyone else's launches so he wasn't going to come to his own.'